Graphic Design
Brand Identity, Print & Digital Design
Project 1
Herb & Hue
This project involved creating a brand identity and printed marketing collateral for the launch of a new plant-dyed yarn called Herb & Hue. The plant-inspired logo, product labels framed with botanical illustrations, and green colour palette all reinforce the yarn’s unique selling point: being dyed entirely with plants.
Project 2
Almanac Series
This project involved designing a series of illustrations for three distinct collection concepts, each developed to support seasonal storytelling for new knitwear designs. The illustrations were applied across tote bags, brochure covers, magazine adverts, and website landing page banners, creating a cohesive visual narrative for each collection while reinforcing the overarching Almanac theme.
Project 3
Transitions
This project involved creating a brand identity and printed marketing collateral for the launch of a new colour-changing yarn called Transitions. Defined by its gradual colour shifts as it is knitted, a flowing spiral motif and cool-toned colour palette emulate the yarn’s circular structure and gentle colour transitions.
