Graphic Design
Print Design, Branding & Logo Design
Explore graphic design, branding, logo design, and print projects by Natasha Todhunter, a freelance graphic designer based in Cumbria with 5+ years experience.
Project 1
Herb & Hue
This project involved creating a brand identity and printed marketing collateral for the launch of a new plant-dyed yarn called Herb & Hue. The plant-inspired logo, product labels framed with botanical illustrations, and green colour palette all reinforce the yarn’s unique selling point: being dyed entirely with plants.
Logo design concept development
I used pressed plants in my design process and a timeless, classic typography to touch on the ancient craft of plant-based dyeing.
Logo design
The final design combines a simplified plant motif that flows organically over an enlarged ‘&’ symbol to draw the eye and connect the text to the plant.
Product label design
Framed by plant illustrations, this design reinforces the brand slogan 'plant-dyed perfection' and helps the yarn stand out on the shelf. View PDF print file.
Leaflet design
An A4 folded leaflet designed as a quick-reference guide for sales execs, highlighting key product features and the supporting knitwear designs in the yarn. View PDF print file.
Bookmark design
A compact 52×148 mm bookmark, designed as a takeaway piece for sales reps to leave with yarn shop owners: a small but memorable tool for brand recall. View PDF print file.
Easel display design
A counter-top easel display created for use in retail spaces, showcasing the plants used to dye each yarn shade. Designed to educate customers and support in-store storytelling and sales. View PDF print file.
Project 2
Almanac Series
This project involved designing a series of illustrations for three distinct collection concepts, each developed to support seasonal storytelling for new knitwear designs. The illustrations were applied across tote bags, brochure covers, magazine adverts, and website landing page banners, creating a cohesive visual narrative for each collection while reinforcing the overarching Almanac theme.
Botanical theme illustration
The first theme centers on the natural beauty of plants, where knitwear designs were made with botanical inspired details.
Astronomy theme illustration
The second theme draws inspiration from astronomy, with designs influenced by celestial elements found in the skies.
Ocean theme illustration
The third theme explores ocean life as the inspiration for the knitwear designs, bringing the rhythms and textures of the sea to the collection.
Bag design: botanical theme
Bag design: astronomy theme
Bag design: ocean theme
Magazine advert: botanical theme
Magazine advert: astronomy theme
Magazine advert: ocean theme
Project 3
Transitions
This project involved creating a brand identity and printed marketing collateral for the launch of a new colour-changing yarn called Transitions. Defined by its gradual colour shifts as it is knitted, a flowing spiral motif and cool-toned colour palette emulate the yarn’s circular structure and gentle colour transitions.
Logo design concept development
Inspired by the colour wheel, I explored circular forms to reflect the yarn’s round cake shape to help visualise the concept of shifting hues.
Logo design
The final logo design captures the movement of colour and form in a spiral layout, using neutral tones that align with the natural fibre brand.
Product label design
This minimalist label design allows the yarn to take centre stage, complementing the multi-colour yarn without competing with it. View PDF print file.
Leaflet design
Ahead of the season, this A5 folded leaflet was designed for sales reps to summarise the yarn at-a-glance to wholesale customers. View PDF print file.
Bookmark
This small 52x148mm bookmark was designed for sales reps as a mini-handout when visiting wholesale yarn shop owners. View PDF print file.
Advert poster
This poster was designed for wholesale customers to use in-store to help their customers visualise the yarn knitted up and boost yarn sales.